Sports & Branded Content

I've created content with brands throughout my career, including Juventus, Chelsea, Smirnoff, Reebok, South African Rugby, The Laureus World Sports Awards, MTN and The Nelson Mandela Foundation.

A man with gray hair and beard, wearing a black shirt, standing outdoors in front of green bushes.
A soccer player, in a Juventus jersey, standing next to a person in a zebra mascot costume, both flexing their arm muscles in a stadium.

Juventus Football Club

(PRODUCER & DIRECTOR)

Starting in 2015 I headed the team that designed JAY, the new Juventus mascot, creating an iconic sub-brand for the club. I produced animated shorts, in stadium content, team interactions, a replica house at Allianz Stadium, songs, EA Games content, style guides and merchandise. In 2019 I created and directed the 25 episode series, Team Jay, gaining 370 million YouTube views.

Team Jay YouTube Channel

Jay Invades New York

Juventus Football Club / Jay

Chelsea Football Club

(PRODUCER, HEAD OF PRODUCTION)

We took Chelsea’s legacy mascots, Stamford and Bridget and gave them a fresh, contemporary look for artwork, merchandise and branding, including an in depth style guide for licensees.

ABSA Currie Cup #1891

(PRODUCER)

I produced the ABSA Currie Cup #1891 campaign for ABSA Bank and South African Rugby. The campaign included rugby legends, one helicopter and 20 horses.

Welsh Rugby Union

(PRODUCER)

At Sunrise Productions I managed the rollout of the Welsh Rugby Union’s new mascot design, animation, comic books, toy design and branding for Scorch.

Stadium assets included story driven animation, stings for “Try”, Half Time”, “Conversion” etc. and LED stadium animations. A series of comic books in Welsh and English were designed to engage older kids, while plush toys and colouring in books were aimed at younger fans.

Two rugby players in blue and white striped jerseys standing back to back against a black background.
A group of people gathered around an elderly man with gray hair, who is seated and waving. The elderly man is wearing a patterned shirt, and several people are clapping and talking to him, including a man with a microphone and a man in a gray suit.

Commercials

(DIRECTOR & PRODUCER)

My commercial work includes MTN, Vodacom Cup, Cellstop, Breathless, LBGT Film Fest, Adidas, Reebok etc.

The Nelson Mandela Invitational

(CONTENT PRODUCER)

For three years I worked with Octagon CSI in South Africa producing inserts for the NMI. Stories focused on the background of that year’s players, Mr. Mandela’s legacy, fundraising initiatives and the work of the Nelson Mandela Children's’ Foundation.