Drone Photography

I've created content with brands throughout my career, including Juventus, Chelsea, Smirnoff, Reebok, South African Rugby, The Laureus World Sports Awards, MTN and The Nelson Mandela Foundation.

A man with gray hair and beard, wearing a black shirt, standing outdoors in front of green bushes.
A soccer player, in a Juventus jersey, standing next to a person in a zebra mascot costume, both flexing their arm muscles in a stadium.

Juventus Football Club

(PRODUCER & DIRECTOR)

Starting in 2015 I headed the team that designed JAY, the new Juventus mascot, creating an iconic sub-brand for the club. I produced animated shorts, in stadium content, team interactions, a replica house at Allianz Stadium, songs, EA Games content, style guides and merchandise. In 2019 I created and directed the 25 episode series, Team Jay, gaining 370 million YouTube views.

Team Jay YouTube Channel

Jay Invades New York

Juventus Football Club / Jay